If you are getting few contractor leads, your SEO or digital marketing may be broken or out of date. Today, almost every contractor website looks polished. But the sites that perform get calls because they are visible, not because they have the nicest logo or biggest photo slideshow.
Before you pay more for another lead service, check if you are following the basics.
What’s Wrong With Most Contractor Digital Marketing?
Too many focus on fancy designs and ignore the real drivers: location keywords, honest reviews, and clear services. Also, some hire a local marketing agency, then stop checking results after the first few months.
If your website does not say what you do and where, people will leave or never find you at all.
Most leads still begin with a Google search. Some arrive from paid directories or word of mouth, but if you are not showing up for “roofing contractor [city]”, you are missing out.
Top Issues That Kill Lead Generation
- Outdated address or phone (Google gets confused)
- No recent reviews
- Services hidden in photos instead of typed on the page
- Unclaimed or half-complete Google Business Profile
- Page titles missing the words “contractor,” “remodel,” or your trade
Any of these can slow your leads for contractors.
Example: The Missing City Name
One simple fix? Add your main city in your home page title and description. Google is literal. If your web page says “Local Builders,” but nowhere mentions “Springfield General Contractor,” you will likely not appear for those who actually search that.
How to Fix Your SEO for Contractors
Focus on your Google Business Profile first. Fill everything out. Hours, photos, and a summary of services. Next, check each site page. Where possible, put these search terms in:
- “General contractor in [City]”
- “Kitchen remodeling in [Area]”
- “Construction services” plus town names you serve
Do not stuff, but do use them naturally.
Where General Contractor Marketing Often Gets Stuck
Directory listings help, but many only fill out Yelp and forget the rest. Make it a habit to claim and update listings twice a year for any site that matters. At Mr and Mrs Leads, approaches like this are routine, and it does help.
Table: Lead Sources Vs. Cost Per Lead
If you are not sure which source works, here’s an example table:
| Lead Source | Average Cost | Quality | Competition? |
|---|---|---|---|
| Your Website/SEO | Low, once set | High | Low |
| Paid Directories | High (recurring) | Medium | High |
| Google Paid Ads | Variable | Medium-High | Medium |
| Referrals | None | Varies | Low |
Focus on your site first. It can feed you work for years, not just while you are paying for ads.
If Leads Stall, Try This
- Post three new before-and-after photos
- Publish a single job highlight (one paragraph is fine)
- Update contact info everywhere (website, Google, directories)
- Follow up with old clients and ask for a Google review
Even a minor update or a new review can move your site from the third page to the first.
Many give up too soon.
Finishing Thoughts
General contractor SEO is not about tricks. It is just methodical updates and honesty about what you do and where. If your leads are low, fix your site, update your Google Business Profile, and reach out for honest feedback. Direct and simple. That is what gets you working again.
