Choosing an electrician marketing agency can feel like a big risk. Every agency promises more jobs and better web results, but only a few actually know what electrical businesses really need.
I spoke with a few electricians who had different experiences. One got loads of web traffic but no phone calls. Another saw a jump in reviews and jobs after his agency helped him claim his Google Business Profile and reply to reviews. The truth is, it comes down to what the agency does and if they communicate clearly.
What a Real Electrician Marketing Agency Should Provide
- Custom website with your city and service area in plain language
- Photos of your actual jobs (not just stock images)
- Clear listings on Google, Yelp, and other directories
- Help with collecting and replying to reviews
- Regular updates on how many calls and leads you are getting
If the agency will not tell you what they do month to month, or refuses to let you see your own site stats, be careful.
“I watched one electrician switch agencies after he was locked out of editing his website. Make sure you own your info.”
Key Questions to Ask an Electrician Marketing Agency
- How do you track calls and jobs from our website?
- Will I get monthly reports in plain English?
- Who owns the website and content if I leave?
- Can I speak to a real person if I have a question?
Comparing Cost and Value
Agencies have a wide range of costs. Cheaper agencies might skip monthly updates, or limit you to a small number of reviews or edits. Expensive ones may handle everything, but this only pays off if you are growing fast.
Here’s a simple comparison table:
| Agency Type | Typical Cost per Month | Best For |
|---|---|---|
| Freelance Specialist | $300 – $700 | New, smaller companies |
| Full-Service Agency | $1000 – $2500 | Growing, multi-city companies |
What Services Are Worth Paying For?
- Ongoing SEO, so you keep appearing for local searches
- Proper Google Business Profile management
- Website content updates (new service pages, news, photos)
- Review asking and follow-up (this is almost priceless)
“If you feel ignored or confused by your agency, that is a red flag. You are not being picky, you are protecting your investment.”
What Most Electricians Can Handle Alone
You do not need an agency for every step. Many electricians can handle:
- Replying to reviews weekly
- Taking and posting photos of jobs
- Sharing before-after stories from big projects
If you only get a few new clients a month from your website, you may not always need an agency. But as you grow, outsourcing can free up your time.
Be Ready to Make Changes if Needed
No contract lasts forever. If your agency is not explaining work or results, or you stop getting good electrical leads, it might be time to switch. Own your website and all online profiles, so you can leave if needed.
Finishing Thoughts
Picking an electrician marketing agency is smart for busy companies that want to focus on jobs instead of websites. But do not be afraid to ask tough questions, read reviews, and push for clear reporting. A good agency acts more like a partner than a vendor, and you should always feel in the loop about where your electrician leads come from.
